ADVERTISEMENT AND MEDIA LAW, SOCIAL MEDIA

We provide complex services to our clients in the field of advertising law. In today’s world – maybe not on television, but on social media sites and websites – everyone is advertising. However, if we do not comply with the strict rules of the Advertising law, we could easily find ourself in an authority procedure, therefore it is worth getting a prior review and legal opinion on all advertising and communications, including product labels.

Our services:

Representation in consumer protection proceedings and in proceedings before the Hungarian Competition Authority
Procedures before the Advertising Self-Regulatory Board (alternative dispute resolution)
Liaison with the authorities (consumer protection authorities, NMHH – National Media and Infocommunications Authority, SZTNH – Hungarian Intellectual Property Office, GVH – Hungarian Competition Authority), with professional organizations (Artisjus, Filmjus) and with the Advertising Self-Regulatory Board (ÖRT)
Checking webshops from legal aspects
Drafting general terms and conditions
Providing day-to-day service to a wide range of players in the advertising and communications market (such as media, advertising, direct marketing, PR, online marketing, FB, social media companies, production agencies and event organisers), including the proper management of personal data
Facebook trainings (how a FB commercial site or a FB promotion etc. shall be lawful)
Guidelines for lawful promotions, checking promotions from legal aspects
Drafting and reviewing the terms and conditions of various contracts, lots and other prize games, competitions, legal support of offline and online campaigns and its creative materials (especially from a consumer protection, data protection (GDPR) and competition law perspective)
In many cases, legal advice in advertising and media law issues is provided not only to our clients but also to our clients’ agencies
Representation of agencies and advertisers, drafting and reviewing agreements with advertising agencies, drafting contracts between advertising agencies and media owners (TV, radio, offline and online media, outdoor media)
Checking and support the legal conformity of advertisement statements (verifiability)
Legal assistance to our customers in finding national or foreign right holders of recordings, photos, pieces of music and other artworks and applications for permissions for their use. Develop and / or revise the terms of the agreement on the rights of use.
Drafting licence agreements on copyright, drafting and managing licences (music, film, celebrity contract)
Lawful price communication
Consultancy services and checks of packaging and labelling requirement
Drafting promotional game rules
General training on advertising law for non-lawyers
Handling consumer complaints
Conciliation panel procedures

References and solved cases:

Facebook training, drafting Facebook policy rules on Facebook, review on the legal compliance of many Facebook promotions, continuous legal advice on advertising law, legal opinion on the legal compliance of promotional materials, websites, prize games, drafting agency contract templates, continuous management and negotiation of agency agreements for an American multinational game manufacturer company
Drafting advice on legal background of online newsletters, continuous legal advice regarding advertising law, drafting agency contract templates, continuous management and negotiation of agency contracts, legal opinion on the legal compliance of promotional materials, websites, prize games for an Austrian-owned food distribution company
Checking the legal compliance of web shops for a US-owned cosmetics distribution company
Continuous legal advice regarding advertising law, drafting of agency contract templates, continuous management and negotiation of agency agreements for an American-owned cosmetics product distribution company
Legal advice on labelling and packaging, legal opinion on advertising campaigns for an American-owned food distribution company
Drafting legal advice regarding advertisements and legal opinion on advertisement statements for a Slovakian pharmaceutical distribution company
Drafting and provide legal opinion on contract templates for Hungarian and American advertising and media agencies
Representation of an American cosmetics distribution company before the Hungarian Competition Authority in advertising law cases