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The Hungarian Competition Authority (GVH) has imposed its largest-ever fine in a follow-up investigation for failure to comply with obligations to cease previous infringements. Booking.com, one of the world's largest online accommodation booking platforms, persisted in unlawful communication practices and disseminating urgent information that could psychologically influence consumers. As a consequence of this behaviour, GVH fined the company nearly 400 million HUF in this follow-up investigation.

The European Union reached a milestone in the regulation of artificial intelligence (AI). Five years after the proposal was submitted, the EU legislators have made a decisive move with an overwhelming majority. The legislation, known as the AI Act ((EU) 2024/1689), this legislation represents the first comprehensive framework regulating the development and use of AI within the EU. Its goal is to ensure that AI evolves and impacts society in an ethical and responsible manner. The act is part of the EU Digital Strategy, which aims to achieve the digital infrastructure development goals set for 2030.

The new government decrees introduce stricter regulations and significantly increase labor fines, which can have a substantial impact on businesses in Hungary.

In recent weeks and months, intense debate has surrounded the amendment to the Hungarian Post government decree at the end of last year, which makes it mandatory for all Hungarian online stores to use Hungarian Post for delivery starting from March 28.

OUR PUBLIC PROCUREMENT CARTEL NOVAWUM APPLICATION HAS BEEN SHORTLISTED FOR THE 2023 WOLTERS KLUWER LAW AWARD IN THE COMPETITION CATEGORY, MAKING US THE ONLY TEAM TO BE SHORTLISTED FOR THE COMPETITION WITH TWO APPLICATIONS IN ONE CATEGORY.

WE ARE HONORED TO HAVE BEEN SHORTLISTED FOR TWO OF OUR SUBMISSIONS IN THE COMPETITION LAW CATEGORY FOR THIS YEAR'S LAWYERS' AWARD.

All evidence shows that the legal rules regarding the marketing activity which is carried out by influencers will increasingly be the subject of legal analysis in the coming years. Influencer marketing has grown into a global industry showing significant growth year after year. In comparison, according to Influencer Marketing Hub, the value of the market was estimated globally only at USD 1.7 billion in 2016, while by 2022, this figure reached USD 16.4 billion.