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The practical application of the AI Regulation requires not only knowledge of prohibited AI practices and obligations, but also that the relevant stakeholders have an overview of the domestic institutional framework for implementation, as well as the risks of areas of law related to artificial intelligence. This article first reviews the Hungarian implementation structure, then the relationship between artificial intelligence and data protection, labour law, intellectual property, trade secrets, competition law and consumer protection.

The increasingly widespread use of artificial intelligence raises not only technological but also legal questions. The European Union’s response to this development was the adoption of Regulation (EU) 2024/1689 on artificial intelligence (hereinafter: AI Regulation), which aims to establish a uniform framework for the development and use of AI systems. Below, we present the fundamental elements of the regulation, as well as the practices that are expressly prohibited by the AI Regulation.

The explosive development of Artificial Intelligence (AI) technology globally creates new challenges and opportunities. In this area, the European Union aims to strike a balance between innovation and safety with the world's first comprehensive regulation.

The European Union’s new Pay Transparency Directive (2023/970/EU, hereinafter: Directive) is an important milestone in reducing the gender pay gap. Member States must transpose the provisions of the Directive into their national law by June 7, 2026, meaning employers will soon face new compliance obligations.

In September 2025, the French Data Protection Authority (hereinafter: CNIL) imposed a €150 million fine on SHEIN’s European subsidiary, Infinite Styles Services Co. Limited, for placing cookies on users’ devices without obtaining their prior consent.

On December 19, 2024, the European Commission adopted Regulation (EU) 2024/3190, which entered into force on January 20, 2025, fundamentally changing the EU regulation of bisphenol-A (BPA) and other hazardous bisphenols in relation to food contact materials. The regulation introduces a general ban on the use of BPA, with only a few exceptions.

As of 2 February 2025 certain provisions of the EU Regulation 2024/168 on Artificial Intelligence (AI Regulation) is applicable and further provisions will enter into force on 2 August 2025. If your organization uses artificial intelligence systems, it is essential to ensure compliance with the regulation and assess the associated risks. To assist with this, we have prepared a short questionnaire containing key questions about the use of AI systems within your organization.

We would like to inform you with the following brief summary about which organizations fall under the scope of the NIS2 regulation according to Act LXIX of 2024 on the Cybersecurity of Hungary, which is applicable from 1 January 2025 implementing the NIS2 Directive in Hungary, and the deadlines these organizations need to keep in mind.

Most people have likely encountered an artificial intelligence (AI) system, as their use continues to grow in popularity worldwide. Beyond individual use, many companies are adopting or planning to implement these systems for various purposes. The rapid advancement of technology and the increasing importance of AI systems underscore the need for regulations to ensure their ethical, safe, and transparent operation.

The GVH announced in a press release that it had launched investigations against several companies distributing mineral waters and soft drinks for their green claims related to PET bottles. Multiple companies are under scrutiny in three separate cases, but all are linked by a common theme: misleading communication regarding environmental impacts.

The amendment to the Competition Act that came into force on May 10, 2024, have brought significant changes to several areas of the previously known system. The amendment affects cartel prohibition, de minimis rules and the statute of limitations for claims based on competition law violations.

The Hungarian Competition Authority (GVH) has imposed its largest-ever fine in a follow-up investigation for failure to comply with obligations to cease previous infringements. Booking.com, one of the world's largest online accommodation booking platforms, persisted in unlawful communication practices and disseminating urgent information that could psychologically influence consumers. As a consequence of this behaviour, GVH fined the company nearly 400 million HUF in this follow-up investigation.